With a heavily-stylised take on the New Romantic scene and a strong image brand, Ladytron are the epitome of cool. What they do lack, however, is a great album and a beating heart to back up the façade. At least 'Witching Hour' sees them find a pleasing middle ground between the pop world and their experimental leanings. Singles 'Destroy Everyting You Touch' and 'Sugar' are good indicators of a more guitar-based, robust sound that plays well against the aloof twin vocal attack. Speaking of which, 'AMTV' sees Helen Marnie and Mira Aroyo pout like schoolgirls and it works surprisingly well. There's also a decent stab at distilling the industrial side of electro-pop on 'Fighting In Built up Areas' but the Crème de la Crème is 'Whitelightgenerator' which is euphoric synth-pop perfection. Overall, the less polished approach pays dividends making Ladytron's third long player their most satisfying yet.